The ethical implication of Ooplaboo wants to reflect a philosophy of life
Ooplaboo puts the child in the centre of attention. The Ooplaboo pyjamas, devised for children, were designed with respect for their health and the environment in which they grow up.
Ooplaboo's ethical implication wants to reflect a philosophy of life, which influences all aspects of the brand's activity: from its waste management, by way of its energy consumption reduction, to its production transport.
Ooplaboo prefers relations within the immediate vicinity and participating in the local economy. Virginie Fraipont only works with European collaborators, most of whom are Belgian.